In short, the time for broadband companies to establish online customer relation
ships is now —— before the window slams shut.
21. What is NOT mentioned as the result of Forrester Research in the first paragraph? A) A lot of online shoppers access the Internet by broadband.
B) Broadband users get more information than the dial-up users.
C) It is probable for broadband users to buy the products specially made for them.D) It is the first time for people to find out the number of broadband and narrowband users.
22. What did the online performance-based e-marketing campaign bring at first?
A) The promotion of a broadband service.
B) Cautious responses.
C) No response at all.
D) Some marginal responses.
23. Why did another campaign become a success later?
A) Because the agency has used a compelling offer.
B) Because people have enjoyed the broadband‘s advantages in their daily life.
C) Because the agency has spent a lot of money on the advertisements.
D) Because people become curious about the broadband.
24. It can be inferred from the passage that____.
A) Few is likely to use dial-up in the future.
B) Broadband companies should establish online customer relationships now.
C) About 20 million households nationwide now have broadband.
D) People design more services specially for broadband.
25. What is the main idea of this passage?
A) How Forrester Research got the valuable information.
B) Why people want to use broadband.
C) How broadband services find success in online CRM.
D) Broadband services have great influence on people.
Passage 2
Questions 26 to 30 are based on the following passage:
The following passage is an opening speech by Lord Weidenfeld, founder of the Europaeum and Chairman, Weidenfeld and Nicolson PublishersI am very privileged and gratified to talk to you today. I think it is most appropriate to have this meeting at the Humboldt University, Berlin, because of the impulse to the creation to the European network, to the sequence of events, and that great turning point of history, which is symbolised by the fall of the Berlin wall. It was that particular impulse that started an enterprise to bring together teachers and students in, first of all, Western European Universities to offer resources to those universities which had only recently emerged in other parts of Europe. So we started the Europaeum network. Six universities joined us initially. We then approached the University of Prague to join us for the beginning of an enlargement, which would also to include universities previously behind the Iron Curtain. The group that we assembled around the Europaeum logo is by no means exclusive and we would very much like to enlarge it. The term ‘variable geometry’ is very fashionable in international politics, but I think it also applies to our intentions, we want it to expand and include other universities either as full members or associates so free standing research institutes.
Thanks to the generosity of our German sponsor DaimlerChrysler, particularly the
Davies Group of the organization, Dr Klaus Mangold and Dr Bensel, we are now engaging in a study of the roles of the universities in the future. We have a number of ideas regarding how to set about answering these three major questions: What is the future role of the university? If we have established what it is, how do we equip it to produce the resources and do its job and what role does it play in our society? We hope to have a number of ongoing conferences and exchanges of views on the subject thanks to the friendly and co-operation of Humboldt University.
We are now in a new era since 11 September. I think that one day we will regard
that approximate decade from the fall of the wall in Berlin and the destruction
of the World Trade Centre in New York. Here it is important that we play our role. In what we now see in the plateau of Central Southeast Asia, a holy alliance of barbarism, fanaticism and high tech product of the information society. The University, by having as a component an important dosage of humanism, makes all the difference between a Robespierre like revolution or a continuation of the human spirit with the new resources and tools, carefully husbanded, monitored and controlled.
Thanks to President of Humboldt University, Professor Michael Kreile, Professor
Pera, Paul Flather and colleagues.
26. What is the attitude of the speaker toward the development of Europaeum?
A) Europaeum is open to almost all universities.
B) Europaeum is exclusive to some enterprises.